IKEA Holiday Pop-Up

All the Holiday essentials

Building on the success of the IKEA Housewarming Event, this Union Square location in the heart of Manhattan was transformed into a holiday wonderland in just three weeks – from creative direction to implementation.

The VINTERFINT and STRALA collections completely sold out – including the entire stock from the Brooklyn store.

Services Provided

  • Space Planning

  • Range Presentation

  • Project Management

The visual identity is simple, bold and modern using the VINTERSAGA food packaging as inspiration. These playful elements can be seen throughout the Holiday shop, including this Selfie with Santa spot.

IVAR shelving system brought a touch of warmth and Scandinavian style to the space. The flexibility of the system allowed for high density merchandising. 

The center of the space reused the tables, chairs and bench from the Gustav Westman exhibition – a sustainable and cost conscious solution.