Bassett Furniture Direct was looking to establish themselves as an affordable and stylish furnishing retailer in a new market. The newspaper campaign needed to stand out and catch the eye of readers. A fresh, modern aesthetic was created with bold color pallets to highlight a curated selection of furnishings.

To promote the redesign and rebrand of the Orlando Sentinel newspaper, two buses were designed for the downtown Orlando Lynx bus service. The buses supported the new slogan “What matters every day,” with messages conveying community and staying informed. Using an on-site photography studio and models, reference photos were used to build the designs which were hand painted by the transportation company artist.